Industry Trends · September 2019
Issue09
Measuring the Economic Impact of a Congress, Properly
Convention bureaux are under pressure to prove return on public investment; we compare three methodologies for calculating economic impact.
Industry Trends
September 2019
No. 09 — September 2019
Measuring the Economic Impact of a Congress, Properly
In This Issue
What Issue 09 covers
Convention bureaux are under pressure to prove return on public investment; we compare three methodologies for calculating economic impact.
This brief is drawn from Issue 09 of PLENARY Magazine, published September 2019. The full digital edition includes the complete feature, supporting data, and interviews with association executives, convention bureaux and PCOs referenced in this story.
Also in Issue 09
- Destination and venue updates from across the global MICE market
- Association leadership interviews and governance case studies
- Industry data on congress attendance, budgets and technology adoption
Read the full issue
This page summarises one story from Issue 09. To read the complete digital edition — every article, interview and destination report — get in touch with our editorial team or subscribe for free.
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