Industry Trends · May 2026
Issue49
Hybrid Formats Reach a Quiet Plateau
Three years after the hybrid boom, attendance data from congress organisers suggests the format has settled into a smaller, more deliberate niche.
Industry Trends
May 2026
No. 49 — May 2026
Hybrid Formats Reach a Quiet Plateau
In This Issue
What Issue 49 covers
Three years after the hybrid boom, attendance data from congress organisers suggests the format has settled into a smaller, more deliberate niche.
This brief is drawn from Issue 49 of PLENARY Magazine, published May 2026. The full digital edition includes the complete feature, supporting data, and interviews with association executives, convention bureaux and PCOs referenced in this story.
Also in Issue 49
- Destination and venue updates from across the global MICE market
- Association leadership interviews and governance case studies
- Industry data on congress attendance, budgets and technology adoption
Read the full issue
This page summarises one story from Issue 49. To read the complete digital edition — every article, interview and destination report — get in touch with our editorial team or subscribe for free.
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