Gothenburg's Small-City, Big-Ambition Model
How a mid-sized Swedish city built a reputation among medical and engineering associations by leaning into density, walkability, and academic partnerships.
What Issue 10 covers
How a mid-sized Swedish city built a reputation among medical and engineering associations by leaning into density, walkability, and academic partnerships.
This brief is drawn from Issue 10 of PLENARY Magazine, published November 2019. The full digital edition includes the complete feature, supporting data, and interviews with association executives, convention bureaux and PCOs referenced in this story.
- Destination and venue updates from across the global MICE market
- Association leadership interviews and governance case studies
- Industry data on congress attendance, budgets and technology adoption
Read the full issue
This page summarises one story from Issue 10. To read the complete digital edition — every article, interview and destination report — get in touch with our editorial team or subscribe for free.